🌏APAC Market

Newsletter advertising across Asia-Pacific

APAC newsletter advertising is growing fast — Australia commanding near-US CPMs, Singapore's B2B market at $20+ CPM, and India's newsletter ecosystem expanding rapidly. MailAdx gives APAC publishers access to global advertiser demand, and APAC advertisers the tools to reach engaged regional audiences.

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$16

Australia avg. newsletter CPM

$20+

Singapore B2B CPM

+38%

APAC market growth (YoY)

43%

Avg. newsletter open rate

For Publishers

APAC publishers: monetise with global advertiser demand

APAC publishers have historically been underserved by ad networks optimised for US and EU audiences. MailAdx connects your newsletter to global demand including brands actively targeting Australian, Singaporean, Indian, and broader APAC readerships. 18% GST applies to INR top-ups for India-billed accounts.

  • Open-time ad serving — ads load on open, never wasted on sends
  • 100% fill rate with programmatic + direct-sold demand
  • No revenue share — you keep everything you earn
  • Works with any ESP in under 10 minutes
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APAC Publisher CPM Benchmarks (2026)

CategoryAvg CPM
Finance (AU / SG)$18–$35
B2B Tech (AU / SG)$14–$28
E-commerce (AU)$10–$20
B2B SaaS (India)$8–$18
General Interest (India)$4–$10
Southeast Asia$5–$14

MailAdx platform data, Q4 2025. Effective rates on opens.

Top newsletter categories in Asia-Pacific

Finance & Superannuation (AU)B2B SaaS (SG / IN)E-commerce (AU / SG)Startup & VC (IN / SG)Real Estate (AU)Fintech (SG / IN)Health & Wellness (AU)Creator Economy (IN)Crypto & Web3Climate & ESG

Avg. open rate

43%

Avg. CTR

2.1%

Ad blocker bypass

100%

Brand safety

IAB-compliant

For Advertisers

Reach engaged APAC newsletter audiences at scale

Australian B2B buyers, Singapore's financial sector, India's booming startup ecosystem — APAC newsletter audiences are among the most engaged globally. MailAdx gives you precise targeting across regional markets with full delivery transparency and zero ad-blocker exposure.

  • Topic, geo & device targeting across 500+ newsletters
  • Text, image & native ad formats
  • Real-time delivery — impressions, clicks, CTR dashboard
  • GDPR-compliant by design — no cross-site cookies
Launch a campaign

Privacy compliance across APAC jurisdictions

APAC privacy-ready

MailAdx's hash-first architecture satisfies privacy requirements across key APAC markets: Australia's Privacy Act (APP principles), Singapore's PDPA, and India's Digital Personal Data Protection Act. No plaintext emails in ad URLs, no cross-site tracking, contextual targeting. 18% GST applies to top-ups for India-billed accounts.

Read our compliance documentation →

Start with MailAdx in Asia-Pacific

Free to start. Approved within 24 hours. No credit card required.

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