Everything you need to integrate, configure, and operate MailAdx.
Getting Started
Deploy MailAdx from zero to first open-time impression.
Architecture Overview
How the ad server, SSP, and DSP control planes work together.
Publisher Portal Guide
Ad units, floors, direct deals, programmatic fill, brand safety, and payouts.
Advertiser Dashboard Guide
Campaign setup, targeting, creatives, budgets, reporting, and optimization.
Security & RBAC
Roles, multi-tenant access, and permission scoping.
Config Snapshots & Publish
Zero-downtime publishing of ad server configurations.
Mailchimp Integration
Merge tags and open-time ad tag setup.
Klaviyo Integration
Profile properties and open-time ad tags for flows.
Impression & Click Tracking
Open-time impressions, click redirects, Gmail and MPP handling.
Conversion Tracking
HMAC-signed conversion webhooks and attribution models.
Reporting Overview
Delivery reports, breakdowns, and multi-dimensional analytics.
Billing & Statements
Advertiser invoices, publisher statements, and payment flows.
OpenRTB Integration
Waterfall RTB configuration and demand source setup.
Partner APIs
Programmatic control of inventory, demand, and reporting.