Native Ads — in-context ads that look like they belong
MailAdx native ads render as composite PNGs directly in the email body — assembled from your headline, body copy, and thumbnail at open time. No JavaScript. No broken images. 3–5× higher CTR than standard banners.
Ads that blend — not interrupt
Standard banner ads sit outside the editorial column. Readers skip them. Native ads are placed inside the content flow with the same visual style as editorial sections — headline, supporting copy, and a contextual thumbnail. The ad adds information rather than interrupting it. That's why engagement rates are 3–5× higher.
- In-flow placement — same column width as editorial content
- Publisher-controlled colors, fonts, and border style
- Headline and body written to match editorial tone
Publisher control, zero setup overhead
Configure once, monetise every send. Publishers define the layout, style, and floor CPM for each native ad unit in the MailAdx Publisher Portal. The rendered output is a single composite image — one ad tag, one image request, no per-send API calls. Preview renders with real or dummy creatives before going live.
- Live preview with real creative assets before activation
- Per-unit layout and style settings (colors, fonts, radius)
- Floor CPM, journey ad toggle, and branding opt-out per unit
Everything you need
All the features, none of the complexity.
Composite PNG rendering
Headline, body, thumbnail, and sponsor label assembled into a single image at open time — no iframes, no JavaScript, no broken layout.
Three layout options
CARD (stacked), SPLIT (thumbnail left), or TEXT_ONLY — match your newsletter's visual style exactly.
Open-time decisioning
The waterfall runs when the subscriber opens — fresh pacing, live caps, correct frequency counts every time.
Works in all email clients
Gmail, Apple Mail, Outlook, Yahoo — native ads are plain images, so they render correctly everywhere banners do.
Privacy-first, no JavaScript
Email hash used for targeting and frequency capping. No cookies, no JavaScript in the inbox, no deliverability risk.
AdChoices compliant
Built-in Ad badge, AdChoices icon, and 'Powered by MailAdx' credit. Publishers can opt out of branding for white-label setups.
“We switched our primary placement to native and saw CTR jump from 0.9% to 4.2% in two weeks. Readers engage because it doesn't look like an interruption — it looks like content.”
Launch your first native ad
Set up a native ad unit in 10 minutes. No JavaScript. No developer required.