Newsletter ad expertise, delivered
Deep-dive articles on monetisation strategy, platform guides, and ad tech for email publishers and advertisers.
Newsletter Advertising for Beginners: Complete 2026 Guide
Everything you need to know about newsletter advertising: how it works, pricing models, ad formats, and best practices for publishers and advertisers.
MailAdx vs Beehiiv: Newsletter Platform Comparison 2026
Comprehensive comparison of MailAdx and Beehiiv: features, pricing, monetization capabilities, and when to choose each platform for your newsletter.
Newsletter Ad Rates & CPM Benchmarks 2026
Real CPM data across 15+ newsletter categories. Understand what drives pricing, calculate your revenue potential, and learn how to command premium rates.
How to Monetize Your Newsletter in 2026: Complete Guide
The complete guide to newsletter monetization: 7 proven methods, revenue benchmarks by audience size, and step-by-step implementation strategies for publishers.
Newsletter Ad Strategy for 2026: What Publishers Need to Know
How top newsletter operators balance direct-sold, programmatic, and house ads in 2026.
Open-Time Ad Serving Explained
Why email ads should be decided when subscribers open — not when you press send.
CPM vs Flat Rate Pricing for Newsletter Ads
Choose the right pricing model for sponsors and programmatic demand.
How to Improve Newsletter Fill Rate
Tactics to reduce empty ad slots and maximize revenue per send.
Selling Direct-Sponsored Newsletter Ads
A playbook for packaging, pricing, and trafficking sponsor campaigns.
Ad Unit Best Practices for Newsletters
Header, footer, and mid-content placements that perform without hurting UX.
Setting Floor CPMs for Newsletter Inventory
Protect yield while staying competitive for quality demand.
Publisher Statements and Revenue Reconciliation
How to align ad server reports with finance and partner payments.
Building DSP Line Items for Newsletter Campaigns
Budgets, caps, targeting, and objectives that work in email.
Newsletter Creative Specs That Convert
Image, HTML, and native formats that render across Gmail and Apple Mail.
Tracking Leads with Conversion Pixels in Email
HMAC-signed conversion tracking for newsletter LEADS campaigns.
Advertiser Reporting for Newsletter Ads
Impressions, clicks, CTR, and conversion rate in a privacy-safe model.
Integrating MailAdx with Mailchimp
Pre-send API calls and merge tags for Mailchimp campaigns.
Integrating MailAdx with Klaviyo
Flow triggers and custom properties for dynamic ad slots.
Custom ESP Send Pipelines with MailAdx
Wire the decision API into any build-and-blast or triggered send.
Audience Segments with Email Hashes
Privacy-first targeting using SHA-256 subscriber hashes.
MailAdx vs Google Ad Manager for Newsletters
When GAM fits—and when a newsletter-native stack wins.
MailAdx vs Kevel: Newsletter Ad Platforms Compared
Feature and architecture comparison for email-first operators.
MailAdx vs LiveIntent for Email Monetization
Control, data ownership, and open-time delivery models.
OpenRTB and Newsletter Ads: What to Expect
Waterfall RTB as a fill layer—not a replacement for direct sales.
Gmail and Apple MPP: Tracking Newsletter Ads Accurately
How MailAdx handles open proxies and cached images.
Launching a Newsletter Ad Network with MailAdx
Multi-publisher setup, approvals, and billing from day one.