Newsletter ad expertise, delivered
Deep-dive articles on monetisation strategy, platform guides, and ad tech for email publishers and advertisers.
73 articles
Ad Journeys: How to Run Drip Campaigns in Newsletter Ads Without Any Opt-In
Most newsletter ads treat every reader the same. Ad Journeys change that — sequential native campaigns that follow subscribers across sends, building familiarity and converting at 2–4× the rate of single-step placements.
B2B Newsletter Advertising: How to Reach Professional Audiences in Email
B2B newsletters reach decision-makers in focused, professional reading contexts that no social or display channel can match. This guide covers campaign strategy, targeting approach, creative principles, and measurement frameworks specific to B2B newsletter advertising.
Newsletter Advertising ROI: How to Calculate and Improve Campaign Returns
Newsletter advertising costs more per impression than display. It also converts at higher rates, reaches more qualified audiences, and generates brand lift that outlasts the send window. This guide explains how to measure ROI accurately and what realistic returns look like across different campaign objectives.
Newsletter Audience Targeting: A Campaign Setup Guide for Advertisers
Newsletter advertising targeting works differently from display or social. There are no third-party cookies, no browser fingerprints, and no behavioural data from outside the email environment. What exists is more valuable: consented first-party subscriber data, contextual alignment, and email-hash-based precision targeting.
Newsletter Ad Waterfall Setup: Configuring Direct, PMP, and Programmatic Demand
A well-configured ad waterfall is the difference between 65% fill and 94% fill on the same newsletter audience. This guide covers every tier — direct deals, private marketplace, open programmatic, and house ads — and how to configure each in MailAdx for maximum yield.
Newsletter Ad Category Blocks: Protecting Reader Trust Without Hurting Fill Rate
Category blocks are essential — but misconfigured blocklists quietly destroy fill rate and revenue. This guide explains how to use category controls surgically: blocking what genuinely harms your readers without eliminating entire demand categories that would fill profitably.
Kit (ConvertKit) and MailAdx: Monetising Your Creator Email List with Ads
Kit's subscriber tagging, custom fields, and broadcast system make it a capable host for newsletter advertising. This guide covers the complete MailAdx integration for Kit users — from custom field setup for email hashing to placing ad tags in broadcast templates.
How Much Can You Earn from Newsletter Ads? A Publisher Revenue Guide
Subscriber count and send frequency are only two inputs in the newsletter ad revenue equation. This guide walks through the full calculation — CPM, open rate, fill rate, placement count — and what publishers at different stages actually earn.
Beehiiv and MailAdx: Adding Programmatic Ads to Your Beehiiv Newsletter
Beehiiv's built-in ad network isn't your only option. This guide shows how to connect MailAdx to a Beehiiv newsletter for open-time programmatic ads, direct deal management, and publisher portal access — alongside or instead of Beehiiv's native monetisation.
Newsletter Advertising for Beginners: Complete 2026 Guide
Everything you need to know about newsletter advertising: how it works, pricing models, ad formats, and best practices for publishers and advertisers.