Pay only for impressions that actually land
No setup fees. No monthly subscription. No revenue share. Add credits and spend only when a subscriber opens and your ad loads — never on a send that nobody read.
Self-serve plans
No setup fees. No revenue share. Add credits and pay only for impressions delivered.
Publishers
Earn from every open. MailAdx fills your newsletter placements with Direct-Sold and programmatic demand — you pay per impression served, not per send.
Pricing
Pay per impression delivered
Credits deducted only on real opens — never on send
- Unlimited ad placements — all standard email sizes
- Open-time ad server: ads load on open, not on send
- Publisher portal with fill rate, revenue & CPM stats
- Direct-Sold campaign management (orders, line items, pacing)
- Frequency capping & delivery controls
- One-click integration code for all major ESPs
- Admin-approved account activation for quality control
Advertisers
Reach engaged newsletter audiences at scale. Run targeted campaigns across the MailAdx publisher network — pay per impression served, with full delivery transparency.
Pricing
Pay per impression delivered
Credits deducted only on real opens — never on send
- Self-serve campaign builder: orders, creatives, targeting
- Geo, device, IAB category & newsletter topic targeting
- Text, image & sponsored-content ad formats
- Real-time delivery dashboard — impressions, clicks, CTR
- IAB brand-safety controls & blocklist management
- Frequency caps to protect audience experience
- Admin-reviewed onboarding for quality publisher access
Sign up & verify email
Admin approves account
Add $100+ in credits
Go live & track results
Volume discounts on credit top-ups
Buy more, pay less per impression. Credits never expire.
Starter
$100
Standard rate
Growth
$500
5% credit bonus
Scale
$2,000
12% credit bonus
Pro
$10,000+
Custom rate — contact us
Minimum top-up: $100 · Credits are pre-purchased · Deducted per impression delivered
High-volume? Talk to us.
Custom contracts, dedicated support, and volume rates for large operations.
Large Publishers
10M+ subscriber sends / month
Custom CPM floor rates, white-label publisher portal, dedicated Customer Success Manager, and SLA-backed infrastructure for high-volume newsletter networks.
Request a demoMajor Advertisers
$10,000+ monthly ad spend
Priority placement access, managed campaign setup, custom audience targeting packages, and a dedicated account manager from day one.
Contact salesAgencies & Networks
Multi-client or multi-publisher
Agency dashboard for managing multiple brands, sub-accounts with role-based access, unified billing, and consolidated reporting across your entire client portfolio.
Contact salesFrequently asked questions
Can't find your answer? Ask our team.
Ready to get started?
Create a free account in minutes, get approved, and add $100 to start delivering — or talk to us for a personalised demo first.
No credit card required to sign up · Approved within 24 hours