Full-funnel email ad reporting and analytics
MailAdx reporting gives publishers, advertisers, and networks a complete view of delivery, revenue, and billing — with real-time dashboards, CSV exports, and an API for custom integrations.
The numbers that actually matter for email ads
MailAdx surfaces the metrics that drive decisions, not the vanity numbers that pad decks. For publishers: fill rate by placement, eCPM by advertiser category, and revenue per 1,000 subscribers. For advertisers: true click-through rate, cost per acquisition (if you connect a conversion webhook), and frequency metrics. All data is available in real time, not as a 24-hour delayed batch.
- Fill rate and unfilled impression counts per placement
- True click measurement via redirect URLs
- Revenue per subscriber and per send metrics
Built for finance teams too
Beyond operational metrics, MailAdx handles the entire financial reporting layer. Publishers see accrued revenue with payment status. Advertisers see a live spend tracker against their budget. The billing API can push invoices directly to your accounting system. End-of-month reconciliation takes minutes, not days.
- Auto-generated invoices for publisher payments
- Advertiser spend tracker with budget pacing
- Billing API for accounting system integration
Everything you need
All the features, none of the complexity.
Real-time dashboards
Live impression, click, and revenue data — no 24-hour reporting delays.
Multi-dimensional breakdowns
Slice by newsletter, placement, advertiser, campaign, date range, and geography.
Revenue and billing reports
Publisher earnings, advertiser spend, and platform fees with invoice-level granularity.
CSV and API export
Download any report as CSV or query via the Reporting API for custom BI integrations.
Alerts and anomaly detection
Get notified when fill rate drops, CTR spikes, or budget pacing deviates from plan.
Scheduled email reports
Configure daily, weekly, or monthly report digests delivered to your inbox automatically.
“We used to spend Friday afternoons building revenue reports in spreadsheets. Now I send the MailAdx dashboard link to finance and we're done.”
See your full ad performance picture
Real-time dashboards, billing reports, and API exports — stop spending Friday afternoons in spreadsheets.