14 ESP guides

Newsletter ESP integrations

MailAdx works with any email service provider that supports custom HTML in templates. Pick your ESP below for a step-by-step setup guide — merge field syntax, editor tips, billing notes, and troubleshooting.

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How ESP integrations work

Unlike web ad tags that run JavaScript in the browser, newsletter ads must work inside Gmail, Apple Mail, and Outlook — environments that block scripts and prefetch images. MailAdx solves this with open-time ad serving: you paste a dynamic image URL into your ESP template once. When a subscriber opens the email, their client requests that URL and MailAdx runs a real-time auction, returning the winning creative.

Every integration follows the same pattern: create a publisher ad unit in MailAdx, copy the HTML ad tag, substitute your ESP's email-hash merge field, and paste into a custom HTML block. No webhooks, no per-subscriber API calls, and no changes to your sending infrastructure. Impressions count only on genuine opens — not the full send list.

Publishers on Beehiiv, Mailchimp, and Klaviyo typically go live in one afternoon. ESPs that require a custom profile property for SHA-256 hashing (HubSpot, ActiveCampaign, SendGrid API sends) need an extra data-prep step — each guide below documents the exact approach for that platform.

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