✉️ESP Integration

Add programmatic & direct ad revenue to your AWeber newsletter

MailAdx integrates with AWeber drag-and-drop HTML blocks and subscriber merge tags. Monetize your AWeber audience with open-time ads — no webhooks needed.

Why add MailAdx to AWeber?

Open-time ad serving — impressions count only on genuine opens
No revenue share — flat per-impression fee, you keep the rest
Direct-sold + programmatic demand in a single waterfall
Custom price floors per ad placement
Real-time delivery dashboard and per-send reporting
Native ads (composite PNG) and standard banner formats

How to integrate MailAdx with AWeber

  1. 1

    Create your MailAdx publisher account

    Sign up and set up your ad unit floor CPMs in the Publisher Portal.

  2. 2

    Drag a Custom HTML element in AWeber

    In AWeber's Drag & Drop Message Editor, pull a Custom HTML block into your draft.

  3. 3

    Reference subscriber hash variable

    Use AWeber's custom field variable format {!custom_email_hash!} for subscriber hash substitution.

  4. 4

    Test and send

    Send a preview message, open it, and verify impression tracking in MailAdx reporting.

AWeber editor tips

In AWeber's Drag & Drop Message Editor, pull a Custom HTML block into your draft. Use {!custom_email_hash!} syntax for the subscriber hash variable.

email-template.html
<!-- MailAdx ad tag — decision runs at open time -->
<a href="https://mailadx.com/api/v1/serving/click?pub=YOUR_PUB&pk=header&eh={{EMAIL_SHA256}}"
   target="_blank">
  <img src="https://mailadx.com/api/v1/serving/display?pub=YOUR_PUB&pk=header&eh={{EMAIL_SHA256}}&w=600&h=100"
       width="600" height="100" alt="" />
</a>
<!-- Replace {{EMAIL_SHA256}} with your ESP's email hash merge tag -->

AWeber + MailAdx: common questions

Which AWeber plans support custom HTML blocks?

Custom HTML elements are available on all AWeber plans, including Free and Pro.

How does billing work when I send through AWeber?

You pay AWeber for email delivery as usual. MailAdx charges only when a subscriber opens and the ad image is requested — not when AWeber sends the email. A 10,000-recipient send with a 35% open rate generates roughly 3,500 billable impressions, not 10,000.

Can I use multiple ad placements in one AWeber template?

Yes. Create separate ad units in MailAdx (e.g., header, mid-roll, footer) and paste each tag in a different HTML block. Each placement has its own floor CPM and reporting in the Publisher Portal.

Does the AWeber integration work on mobile email clients?

Yes. MailAdx serves standard HTML image tags that render in Gmail iOS/Android, Apple Mail, Yahoo, and Outlook mobile. No JavaScript runs inside the inbox — the ad is a plain image request at open time.

Billing with AWeber

MailAdx bills publishers a flat platform fee per impression served — typically $0.30–$0.50 CPM — regardless of which ESP you use. Your AWeber subscription fee is separate; MailAdx does not charge per send or per subscriber. Advertisers pay you directly (or via programmatic demand) above the platform fee. Top up credits in the Publisher Portal before going live; impressions pause gracefully when credits reach zero.

Troubleshooting AWeber + MailAdx

Ad image shows as broken or blank

Confirm the email-hash merge field substitutes in a real AWeber test send — not just the editor preview. An empty hash causes MailAdx to skip the auction. Re-send a test to yourself, view the raw HTML source, and verify the eh= parameter is populated.

Impressions not appearing in Publisher Portal

Open the test email in a client that loads remote images (Gmail web, Apple Mail with images enabled). Some corporate Outlook configs block external images by default. Wait 60 seconds and refresh the portal — reporting is near-real-time.

Merge field syntax error in template

Each ESP uses different personalization syntax. Double-check you replaced {{EMAIL_SHA256}} in the MailAdx tag with AWeber's exact variable from the setup steps above. A typo in the merge tag will break the URL at open time.

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