This Monetisation Policy (“Policy”) governs how Publishers earn revenue through MailAdx: which inventory is eligible, how impressions are counted and billed, how fees are applied, when payouts are made, and when earnings can be adjusted or withheld. It is incorporated into and forms part of our Terms of Service and should be read together with our Invalid Traffic Policy.
Effective date: July 12, 2026 | Last updated: July 12, 2026
1. Scope
This Policy applies to every Publisher, newsletter network, and agency that monetizes newsletter inventory through MailAdx, across all demand types: direct-sold deals, the MailAdx marketplace, private marketplace deals, native ads, and OpenRTB programmatic demand.
2. Inventory eligibility
To monetize through MailAdx, a Publisher must meet all of the following:
- Genuine, permissioned audience. Newsletters must be sent to subscribers who opted in to receive them. Purchased, rented, scraped, or harvested lists are not eligible inventory.
- Owned or authorized inventory. You may only monetize newsletters you own or are contractually authorized to monetize. Misrepresenting whose inventory you sell (domain or sender spoofing) is prohibited.
- Email-law compliance. Sending practices must comply with CAN-SPAM, CASL, ePrivacy, and other applicable email-marketing laws, including working unsubscribe mechanisms.
- Content standards. Newsletter content must not consist of prohibited content as defined in our Advertising Policy, and must not be made-for-advertising content whose only purpose is to generate ad impressions.
- Consent and privacy. Where required, you must have a lawful basis and appropriate notices for passing subscriber hashes and enabling advertising, as described in our Privacy Policy.
3. Fees and how money flows
- Prepaid wallets. Publisher serving fees and advertiser spend run through prepaid wallets denominated in USD. Impressions are deducted as they are delivered and verified — never per send.
- Direct-sold deals. For deals you negotiate directly with your advertisers, you keep 100% of the revenue you negotiate. MailAdx charges a flat platform serving fee per 1,000 delivered impressions at the rate published on our Pricing page or agreed in your order form.
- Marketplace and programmatic demand. Revenue that reaches you through the MailAdx marketplace (internal DSP demand) or through OpenRTB exchanges carries transaction fees that are deducted before your earnings are credited. The current rates applicable to your account are shown in your dashboard rate card and billing settings.
- Reporting is the billing record. Earnings, fees, and deductions are calculated from MailAdx measurement as described in Section 4, unless disputed in good faith within the window in Section 6.
4. Impression counting and measurement
- An impression is counted when the MailAdx display URL is genuinely fetched at open time and the ad decision returns a paid creative — not when an email is sent.
- Before an impression becomes billable or payable, it passes invalid-traffic filtration aligned with the MRC Invalid Traffic Detection and Filtration Guidelines, including classification of machine-generated opens (for example proxy prefetch such as Apple Mail Privacy Protection and security-scanner fetches). See our Invalid Traffic Policy.
- Clicks are counted on the MailAdx click URL after bot-click filtration (for example corporate link-protection scanners).
5. Payouts
- Schedule. Publisher earnings are reconciled monthly and paid on net-30 terms after the close of the earning month, subject to the reconciliation described in Section 6.
- Minimum threshold. Payouts are issued once your balance reaches the minimum payout threshold shown in your payout settings; balances below the threshold roll over.
- Accurate payee details. You must provide accurate payout and tax information. We may withhold payouts where required by tax law or where payee identity cannot be verified.
- Taxes. Amounts are exclusive of taxes; you are responsible for taxes on your earnings except where we are legally required to withhold.
6. Adjustments, withholding, and clawbacks
- Earnings attributable to invalid traffic, policy violations, or measurement error may be adjusted, withheld, or clawed back, including after payment, as described in the Invalid Traffic Policy.
- Where an advertiser is credited or refunded for impressions served on your inventory (for example post-serve invalid-traffic reconciliation or a chargeback), the corresponding earnings are reversed.
- We may withhold payouts, in whole or in part, while a good-faith investigation into suspected fraud or material policy violation is ongoing. Withheld amounts are released promptly if the investigation clears the traffic.
- Reporting discrepancies must be raised in good faith within 30 days of the relevant monthly statement; statements not disputed within that window are final.
7. Prohibited monetisation practices
The following forfeit associated earnings and may result in suspension or termination:
- Generating or purchasing artificial opens or clicks — bots, click farms, emulators, scripted fetches of display or click URLs, or incentivizing subscribers to open or click ads.
- Ad stacking, hidden placements, or rendering ad slots in ways invisible to the reader (for example 1×1 or off-screen ad images).
- Misrepresenting inventory: inflating list quality, spoofing sending domains, or claiming audience characteristics you cannot substantiate.
- Sending mail primarily to seed, trap, or non-human addresses to inflate impressions.
- Circumventing MailAdx billing for impressions enabled through MailAdx deal configuration.
- Manipulating frequency-cap, segmentation, or attribution signals (including submitting false subscriber hashes).
8. Quality and brand safety obligations
- Keep placement configuration (formats, floors, categories) accurate so advertisers get what they bought.
- Honor category blocks and competitive-separation settings agreed with advertisers.
- Maintain deliverability hygiene; inventory with abnormal bounce, complaint, or machine-open rates may be limited pending review.
9. Enforcement
Violations may result in inventory being removed from the marketplace, demand being restricted, earnings being withheld or reversed, and accounts being suspended or terminated under our Terms of Service. You may appeal enforcement decisions at policy@mailadx.com within 30 days.
10. Changes and contact
We may update this Policy with notice as described in our Terms. Material fee changes for self-serve accounts take effect on 30 days' notice.
Questions: policy@mailadx.com | Legal: legal@mailadx.com
Related documents: Terms of Service, Advertising Policy, Invalid Traffic Policy, Privacy Policy