Monetize your Ghost newsletter with MailAdx ads
Ghost supports custom HTML in email templates via Handlebars. Add MailAdx ad tags to your Ghost newsletter sends and earn from every open with open-time ad serving.
Why add MailAdx to Ghost?
How to integrate MailAdx with Ghost
- 1
Create your MailAdx publisher account
Sign up for a free MailAdx account and create your ad placement in the Publisher Portal.
- 2
Access Ghost's email customization settings
In Ghost Admin, go to Settings → Email. Ghost Pro allows custom email templates. You can also use Ghost's newsletter content sections with custom HTML cards.
- 3
Add the MailAdx ad tag to your Ghost template
In your Ghost email template (or as a recurring HTML card in each issue), paste the MailAdx ad tag. Ghost exposes member properties — use the email hash field if available, or contact MailAdx support for the recommended Ghost-specific setup.
- 4
Test with a preview member
Ghost's email preview lets you test with a specific member. Confirm the ad loads and the impression appears in your Publisher Portal.
<!-- MailAdx ad tag — decision runs at open time -->
<a href="https://mailadx.com/api/v1/serving/click?pub=YOUR_PUB&pk=header&eh={{EMAIL_SHA256}}"
target="_blank">
<img src="https://mailadx.com/api/v1/serving/display?pub=YOUR_PUB&pk=header&eh={{EMAIL_SHA256}}&w=600&h=100"
width="600" height="100" alt="" />
</a>
<!-- Replace {{EMAIL_SHA256}} with your ESP's email hash merge tag -->Ghost + MailAdx: common questions
Does Ghost expose a SHA-256 email hash for subscribers?
Ghost exposes member data in templates via Handlebars variables. The specific hash variable depends on your Ghost version and hosting setup. Contact MailAdx support for the recommended configuration.
Related resources
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