Billing and Statements

MailAdx runs on a prepaid USD wallet per account. Money moves per delivered impression — never per email sent.

The wallet

Every publisher, advertiser and agency client has a wallet in Portals → Wallet. Balances are kept in USD micro-units internally and shown in dollars.

  • Top-up: card payment through Razorpay, in USD. The minimum is $100; above that, amounts go up in $10 steps. 18% GST is added at checkout and the wallet is credited the amount before GST.
  • When: top-ups unlock once the account is approved. During sandbox setup the button explains what is missing.
  • Low balance: the account owner gets an email when the balance falls below $10.
  • Agencies: an agency funds each client on that client's behalf. The agency itself holds no spendable balance.

What each side pays and earns

Every impression is billed by deal type:

  • Direct-sold (a sponsor the publisher sold themselves): the publisher's wallet is charged a flat serving fee, $0.40 per 1,000 impressions by default. MailAdx takes no share of what the sponsor pays the publisher.
  • MailAdx network demand: the advertiser's wallet is charged the line item's CPM. A buy-side fee (15% by default) is kept, and a sell-side share (15% by default) of the remainder; the rest is credited to the publisher's wallet. At a $10 CPM that is $10.00 charged, $7.23 credited to the publisher per 1,000 impressions.
  • OpenRTB (external exchanges): no advertiser wallet is charged — the exchange settles with its own buyer. The exchange fee (10% default) and a sell-side share (10% default) are deducted; the publisher is credited the rest.

Publishers see their own rates under Account → Platform Fee Schedule. Rates are set per account by MailAdx.

When the balance runs out

An advertiser with no balance stops being eligible for auctions. A publisher's own direct-sold campaigns can also be paused by an empty wallet when the publisher wallet gate is enabled for the network.

Statements and invoices

Each account can download its own statement for any date range as CSV or JSON: impressions, clicks and cost per line item for advertisers, revenue per ad unit for publishers (GET /api/v1/billing/invoice?type=ADVERTISER|PUBLISHER&entityId=…&startDate=…&endDate=…&format=csv). Publishers also get a gross-versus-net view by deal type (GET /api/v1/billing/net-statement). The wallet's transaction list is the authoritative record of money that moved.

Publisher earnings

Earnings from network and OpenRTB demand are credited to the publisher's wallet as impressions are delivered. There is no self-service withdrawal in the dashboard yet — payouts are arranged with MailAdx directly. Earnings can be held while traffic quality is under review.

Questions about a charge

Email support@mailadx.com with the date range and line item or ad unit. Every charge traces to a delivery event and a wallet transaction.