Reporting Overview

Reports count what happened at open time: ad images delivered to subscribers who opened, and the clicks on them.

In the dashboard

  • Delivery → Reports — impressions, clicks and CTR for a date range, with a breakdown by line item, creative, ad unit, publisher, client (agencies), geography or device.
  • Delivery → Native Reports — the same for native ad units, by layout.
  • Journey Reports — per-step (or per-node) delivery and conversions for Ad Journeys.
  • Delivery → Tag Health (publishers) — every ad request your newsletters sent and how it ended: an ad shown, no eligible campaign, or a tag problem with the fix.
  • Portals → Wallet — the money that actually moved, transaction by transaction.

What counts

  • An impression is recorded when the ad image is delivered to an opened email. Repeat fetches of the same open within three seconds are not counted twice.
  • Apple Mail Privacy Protection pre-fetches are labelled with device AppleMPP so you can separate them.
  • A click is recorded when the subscriber follows the ad link through MailAdx's click URL.
  • Traffic identified as invalid is recorded but not billed.

Exports and API

Statements download as CSV or JSON for any date range (Billing). For automation, the report endpoints are available with an account API key (API access). There are no scheduled email exports.