🇺🇸US Market

Newsletter advertising built for the US market

US newsletter audiences command the highest CPMs in global advertising — $18 for general interest to $60+ for B2B and finance. MailAdx gives US publishers the infrastructure to capture that value, and US advertisers the tools to reach engaged readers without banner ads or ad blockers.

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$22

Average US newsletter CPM

$60+

B2B finance newsletter CPM

44%

Avg. newsletter open rate

100%

Ad blocker bypass rate

For Publishers

Monetise your US newsletter at full market-rate CPMs

US publishers on MailAdx earn 20–35% more than all-in-one platforms, thanks to open-time ad serving and zero revenue share. Your newsletter sends as normal — MailAdx fills every open with the highest-paying demand available, automatically.

  • Open-time ad serving — ads load on open, never wasted on sends
  • 100% fill rate with programmatic + direct-sold demand
  • No revenue share — you keep everything you earn
  • Works with any ESP in under 10 minutes
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US Publisher CPM Benchmarks (2026)

CategoryAvg CPM
Finance / Investing$28–$60
B2B SaaS / Tech$22–$40
Marketing / Growth$18–$30
E-commerce / DTC$14–$25
Career / Productivity$12–$22
General Interest$8–$15

MailAdx platform data, Q4 2025. Effective rates on opens.

Top newsletter categories in United States

B2B SaaSVenture CapitalFintechMarketing & GrowthE-commerceAI & Machine LearningReal EstateCreator EconomyHealthcare TechProductivity

Avg. open rate

43%

Avg. CTR

2.1%

Ad blocker bypass

100%

Brand safety

IAB-compliant

For Advertisers

Reach the US newsletter audiences that matter most to your business

American newsletter readers are high-intent, ad-blocker-free, and actively consuming content they chose to receive. MailAdx puts your brand in front of them — with targeting that works and reporting that tells you exactly what you're getting.

  • Topic, geo & device targeting across 500+ newsletters
  • Text, image & native ad formats
  • Real-time delivery — impressions, clicks, CTR dashboard
  • GDPR-compliant by design — no cross-site cookies
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CCPA-compliant newsletter advertising

Privacy-first

MailAdx uses SHA-256 email hashes rather than tracking cookies or cross-site identifiers. For publishers serving California residents, our platform supports CCPA compliance — no cross-context behavioral advertising, no third-party cookie dependency, and clear opt-out mechanisms via Ad Choices.

Read our compliance documentation →

Start with MailAdx in United States

Free to start. Approved within 24 hours. No credit card required.

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Setup in 30 minutes
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