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Compare native ads in Native Reports
See how native ads did against banners, which layout worked best, and how the mix changed by day.
Updated 2026-11-02
Native Reports compares native ads with banner ads for the same period. Interactive ads have their own report and are left out here.
Steps
- Open Native Reports. It opens on the last 30 days.
- Set the two dates at the top. Dates run on UTC.
- Select Run.
- Read the four cards, then Layout Performance and the charts below it.
What the cards mean
| Card | What it means |
|---|---|
| Native Impressions | Impressions of native ads. |
| Native CTR | Clicks on native ads divided by their impressions. |
| Native Share | Native impressions as a share of native and banner impressions together. |
| CTR Uplift vs Banner | How much higher or lower native CTR is than banner CTR, as a percentage of banner CTR. |
Layout Performance splits native delivery by layout, such as Card (Hero Image), so you can see which one earns the most clicks.
If something goes wrong
- All the cards are zero. You had no native ads delivered in those dates. Try a wider range.
- CTR Uplift shows +0.0%. It needs banner clicks in the same period to compare with.
- Numbers change each time you select Run, with nothing new delivered. The report may have failed to load and be showing sample figures. Select Run again. If it continues, write to support@mailadx.com.
Related
Still stuck? support@mailadx.com