Pause, resume or delete a campaign

You can stop one line item, or stop every line item in an order at once.

Pause one line item

1. Open Line Items.
2. Select the pause button on the line item's row. Its status changes to Paused.

To start it again, select the play button.

Pause a whole order

1. Open Orders.
2. Select the pause button on the order's row.

All its line items stop, but their own status doesn't change. When you select play on the order, those that are Active start again, and those you paused stay paused.

What happens next

The change reaches ad serving shortly after you make it. An email already opened may have shown the ad, and those impressions still count.

Pausing doesn't extend a flight. If you pause for three days, those days are lost unless you change the End Date. The daily pacing limit stays the same, so delivery won't catch up afterwards. See Set budgets, pacing and flight dates.

A paused line item doesn't spend.

Delete

Use the delete button on the row. You'll be asked to confirm, and this can't be undone.

• Deleting a line item removes it, and it stops serving.
• Deleting an order stops all its line items. They also disappear from your Line Items list, so delete an order only when you're finished with its line items.
• Deleting a creative removes it from MailAdx. A line item still pointing at it can't serve until you choose another creative.

To stop for now and keep everything, pause instead.

For agencies

You can pause or delete your clients' orders and line items in the same way. To pause a client account as a whole, contact support@mailadx.com.

If something goes wrong

• "Almost there" appears when you select play. Your account is still waiting for approval. You can keep building in draft.
• "Your account is pending admin approval". The same applies on the Orders page. Only an approved account can set something Active.
• "Insufficient permissions for this action". Your team role can't change campaigns. An Owner, Admin or Manager can.
• It's Active but nothing is delivering. See Why a line item isn't delivering.