Rate your leads and report their stage

Tell us which leads were real and what became of them. Your verdicts change what your reports show and help us keep the newsletters you run on clean. They never change what you pay: billing is per impression, and leads are free. This module is in Beta.

Rate a lead

1. Open Leads.
2. In the Quality column choose Good, or Bad with a reason: spam or fake, duplicate, wrong contact details, not interested, out of area, or other.
3. In the Stage column choose where the lead got to: new, contacted, qualified, converted or lost.
4. To rate several at once, tick them and use Mark good, Mark bad… or Set stage… at the top.

Open a lead to see its verdict, who gave it and when.

Import from a spreadsheet or CRM

• CSV. Select Import feedback CSV. The file needs a lead_id column (our CSV export starts with it) or an email column, plus any of quality, reason, stage, value, note. Up to 20,000 rows.
• From your CRM. Post the same fields to the lead feedback API with an account API key. Each webhook we send carries the lead's id, so your CRM can post back its outcome. Up to 500 leads per call.

For publishers

You rate the leads from your own campaigns the same way. Leads from an advertiser's ad on your newsletter belong to that advertiser.

What it changes

For advertisers and agencies

• Interactive Reports shows Accepted leads (every lead you did not mark bad), Cost per accepted lead (spend ÷ accepted leads, a division, not a charge), the rejection share, how many reached each stage, and which newsletters the rejected leads came from.
• A dispute you raise shows the same figures to our team as evidence.

For publishers

• Interactive Reports shows Lead quality for your newsletter: the share of your leads that advertisers marked bad, once ten or more were rated. No advertiser is named.

• Leads marked spam, fake or duplicate also feed our invalid-traffic checks. "Not interested" and "out of area" don't: they are about targeting, not fraud.

If something goes wrong

• "Give a quality, a reason, a stage or a value". The row or file has nothing to apply.
• "that address has N leads; use the lead id". The same reader left more than one lead; the CSV needs lead_id.
• Rows "not found". The id or address is not one of your leads.