Use a free impression grant

A free impression grant lets you serve Direct-Sold impressions without paying the serving fee. Our team gives grants. You can't apply for one in the app.

Check your grant

1. Open Wallet. You'll also see a short version on your overview page.
2. Find Free Impression Grant. The card only appears if you have a grant.
3. Read how many free impressions are left and how many days remain.

How a grant works

• Each Direct-Sold impression uses one free impression instead of the serving fee.
• While a grant is running, Direct-Sold campaigns keep serving even if your wallet is empty.
• A new grant on top of a running one adds to the count. The later expiry date applies.
• Unused free impressions end on the expiry date.

What happens next

Once the grant is used up or expires, your wallet pays the normal serving fee again. If your wallet is empty at that point, Direct-Sold campaigns stop until you add money.

An expired grant stays on the card for 30 days, so you can see how it ended.

If something goes wrong

• The count isn't going down. It only moves when a serving fee would have been charged, so network demand doesn't use your grant. Select the refresh button on the Wallet page.
• You see "Grant expired" with free impressions unused. Write to support@mailadx.com if you'd like to ask about a new grant.