Help Center

Help for advertisers

Run campaigns in newsletters.

From sign-up to your first report

  1. 1What MailAdx is and how the sides fitAn ad exchange for email newsletters. Who does what, and how an ad gets from a campaign to a subscriber who opens the email.
  2. 2Create your accountSign up as a publisher, advertiser or agency, with an email address or with Google.
  3. 3Verify your emailConfirm your address so your account can go to review, and get a new link if the first one has expired.
  4. 4Account review and what pending meansWhat you can do while your account is in review, what unlocks once it's approved, and what to do if it isn't.
  5. 5The Getting started checklist and guided tourWhat the checklist on your Overview page tracks, how to hide it, and how the guided tour works.
  6. 6Add billing details and get your invoicesSave the name, address and tax ID that go on your invoices, and see how invoices reach you after a payment.
  7. 7Add money to your walletTop up your prepaid wallet in US dollars. Amounts, billing details, tax, and what you see after you pay.
  8. 8How campaigns are organisedA campaign has three layers. The order holds it together, line items decide where and how it runs, and creatives are the ads people see.
  9. 9Find newsletters in the Publisher DirectoryCompare newsletters by audience and measured delivery, then start a line item aimed at the ones you pick.
  10. 10Create an orderStart a campaign, choose who it is for, and set the block list that applies to every line item in it.
  11. 11Upload a creativeAdd an image ad, one at a time or in a batch, with the sizes, file types and limits that apply.
  12. 12Get a creative approvedHow review works, where to find a rejection reason, and what sends an approved creative back for review.
  13. 13Create a line itemChoose the creative, price and format for part of a campaign, then save it as a draft or set it live.
  14. 14Target a line itemWhat each targeting section on the line item form does, how the sections combine, and what they cost you in reach.
  15. 15Set budgets, pacing and flight datesWhat limits a line item's spend, how pacing spreads delivery across its dates, and how you are charged.
  16. 16Launch a campaignThe checklist that takes a campaign from draft to live, and what to do if you see the Almost there message.
  17. 17Why a line item isn't deliveringFind out what is stopping a line item, from the message on the form or the settings to check, and what you can change.
  18. 18Run a delivery reportPick dates, read the charts, and break results down by line item, publisher, client, creative, geo or device.
  19. 19What your report numbers meanImpressions, clicks, CTR, conversions, spend, revenue, eCPM and fill rate, defined the way the app works them out.

Getting started

Create your account and get ready to run or sell ads.

Account and team

Your profile, your team, security and activity.

Campaigns

Orders, line items, targeting, budgets and creatives.

Ad formats and audiences

Interactive ads, native ads, journeys, retargeting and leads.

Deals and policies

Private deals, political ads, traffic quality and your data.

Money

Wallet, invoices, statements and payouts.

Reports and alerts

Read your numbers and act on what needs attention.

Still stuck? support@mailadx.com